Paul Frank, Volcom Clothing And Urban Streetwear

Posted by Thinker on Nov 28, 2008 in Thinkable |

There are some amazing urban streetwear clothing brands out there now a days.  Every clothing brand have their unique clothing designs and look and they get their influences from what they have experienced. 

There are also a number of individual urban streetwear clothing brands which means that the market is very competitive.  This has been a good thing though as the clothing fanatic is the one that wins.  In order to be in this fashion the crowd.  The competition has meant the clothes have become more interesting with colourful artwork and innovations in style.

Volcom Clothing is an urban streetwear brand that produce snow, skate and surf wear. Volcom Clothing came to life way back in 1991 when two best friends, Richard Woolcott and Tucker Hall, took a snowboarding trip. They discussed the idea of starting a sports business that would produce snowboarding, surf and skate wear.  The Volcom Clothing has now expanded to include the Volcom Snow snow boarding apparel and accessories range.  

Even though Volcom are thought of as a surf label, they are more of a urban streetwear clothing label.  They use similar street art techniques that street artists use.  This is why you often find that Volcom clothes feature graffiti designs that look like they have been sprayed straight on to the shirt using spray paint.

The Volcom Snow range of snowboarding clothing has become very popular with both snowboarders and style concious fashion expert.  This is hardly surprising because the idea of the brand came to life whilst the two founders were on a snowboarding vacation.  They produce a range of snowboarding jackets and trousers as well as an accessories range with products like goggles and ski lift pass holders.

Paul Frank is a clothes label from Southern California.  It was started by a young designer called Paul Frank and his good friend Ryan.  The clothing brand is famous because of its colourful characters that star on the clothes and accessories.  The most famous of these is Julius  the smiling monkey that is the logo of the brand.  Paul Frank also produce accessories like watches, keychains and bags that are inspired by vintage chic.

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