Automatically Increase Conversion Rates
If you need to increase website conversion rates then you ought to begin trying out different copy because your page copy will have the greatest impact on your profits. Strong, channelled writing that actively promotes your products or services clearly and addresses all the classic objections will beat badly written, slack, unfocused and badly laid out copy.
But the process of copy testing is not quite as simple as it ought to be. And this is a barrier to implementation. Ask nearly any internet marketer about the value of good copywriting and they’ll tell you it is vital. But few people actually get round to doing it.
Why?
Because it is quite hard. However, there’s some new technology about now called Darwinian HTML which does copy testing for you automatically. Better than that, it reacts to the results of tests in such a way that your website gets better and better at converting as time moves on. The way evolving, or Darwinian HTML, works is via a feedback mechanism. Every time some copy is displayed it either generates a conversion or it doesn’t. If you get a conversion, then the copy that was displayed gets a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative mark.
Over time some copy will clearly outperform other copy and a feedback system ensures that, as data comes in, the most powerful copy gets displayed more and more which results in your HTML evolving to become fitter as a conversion engine.
The value of increasing web conversion rates is huge and you can actually find a short course about it on the website ReallySimpleTesting.com. Personally I think that one of the most interesting things you can learn on that site is how minute changes in website conversion rates at various stages in the purchase funnel can make a massive difference to your profitability.
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